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Hat tip, Mr. Zeldman | Jerilyn Pool

Hat tip, Mr. Zeldman

The web used to look like a phone book. Now much of it looks like a design portfolio. In fact, it looks like the design portfolio of 20 well-known designers, whose style gets copied again and again by young designers who consider themselves disciples. Distinctions between graphic design and communication design are lost on these designers.

When I was let go from my job in November—a job I loved fiercely—I found myself wondering how a nearly-40 year old frumpy mother of four could compete in the job market against 20-somethings who have hipster sideburns and love gradients.

Jeff Zeldman’s article came at a great time for me. I’ve long believed that the best work isn’t work that wins awards. It’s work that achieves what the client wants. An award sitting on *my* shelf isn’t going to move *your* widgets. So, while there are lots of designers who can make things look cool and do cool tricks, that’s not really what design is about. Sometimes it takes someone with some experience in the world to know that if you want to buy a pair of shoes, your journey is about finding those shoes in the easiest and kindest way possible. Flash and style still have their place, but they don’t trump usability.

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